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| Clear Channel Partners with Geodelic to Launch the Ultimate Mobile Guide for Smart ... - Marketwatch Posted: 23 Aug 2010 03:57 AM PDT SANTA MONICA, Calif., Aug 23, 2010 (BUSINESS WIRE) -- Clear Channel Airports (CCA), the world's leading marketer of airport advertising, has teamed with Geodelic, a Santa Monica based tech start-up, to create FLYsmart, a free location-based mobile app. FLYsmart allows air travelers to quickly locate services and amenities in terminals, as well as browse live feeds of arrival and departure information. As part of Geodelic's extensive network, FLYsmart intuitively maps and displays all the immediate information busy air travelers need to locate anything from news stands, gift shops and restaurants, to terminal information, restrooms and more. With just one touch, the map enables travelers to navigate concourses. Another touch can show hotels and services around the airport and even access information about the current city for travelers. FLYsmart is the first product from this partnership. Rahul Sonnad, founder and CEO of Geodelic, notes that, "Combining Geodelic's advanced location services technology platform and user engagement features with Clear Channel's comprehensive airport presence has enabled us to create the most powerful, relevant and useful product in its genre." "The FLYsmart mobile application further demonstrates Clear Channel Outdoor's commitment to driving new and creative applications of the out-of-home medium," said Ron Cooper, CEO of Clear Channel Outdoor. "Our partnership with Geodelic, and their commitment to innovation, is proving essential to delivering the cutting-edge FLYsmart app to airports nationwide. By leveraging our vast airports network, latest digital technologies and the power of mobility, we're creating compelling and exciting ways for brands to engage and reach new audiences." "Airports are always looking to improve the traveler experience and find new ways to garner the attention of transient passengers in promoting food, retail and other concessions," commented Toby Sturek, President of Clear Channel Airports. "FLYsmart will do all that in the most relevant, convenient and contemporary way." FLYsmart is available now for free download for the iPhone smart phones, with an Android version expected to be released soon. A BlackBerry version is slated for release in early Fall. The app will initially be launched in ten of North America's largest airports including Atlanta, Boston, Chicago O'Hare, Dallas Fort Worth, Denver, Detroit, Philadelphia, Phoenix, San Francisco and Seattle. New airports, of all sizes, will be added each week. Dedicated to airport advertising for more than 30 years, CCA is the premier innovator of contemporary display concepts that currently handles more than 200 airport programs across the globe. CCA has a presence in 32 of the top 50 U.S. markets with major airports. About Clear Channel Outdoor: Clear Channel Outdoor /quotes/comstock/13*!cco/quotes/nls/cco (CCO 10.43, -0.48, -4.40%) is the world's largest outdoor advertising company with close to one million displays in over 50 countries across 5 continents. In the United States, the company operates over 200,000 advertising displays and has a presence in 48 of the top 50 Designated Market Areas. It also operates airport, rail, and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com or www.clearchannelairports.com. About Geodelic: Geodelic has created a new mobile media platform that enables brands to engage with consumers in location-specific activity. This technology gives consumers access to a content-rich network of guides relevant to where they are at any time. The Geodelic application, now available for Android and iPhone and currently in development for BlackBerry, is used by leading brands and distributed by major carriers around the world. The venture-funded company was founded in 2008 and is based in Santa Monica, California. For more information, please visit www.geodelic.com. SOURCE: Clear Channel Outdoor Holdings Clear Channel Airports Katie Rowe, 312-475-3500 katierowe@clearchannel.com or Brainerd Communicators, Inc. Ray Yeung, 212-986-6667 yeung@braincomm.com or Nancy Zakhary, 212-986-6667 nancy@braincomm.com or Geodelic Autumn Radtke, 310-295-9662 Autumn@geodelic.com Copyright Business Wire 2010 This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php | |||||||||||
| Posted: 11 Aug 2010 03:57 AM PDT PORTLAND, Ore., Aug. 11 /PRNewswire/ -- The state of Texas has approved the Northwest Evaluation Association's Measures of Academic Progress® (MAP) assessments to guide Texas schools in helping their Limited English Proficient students learn well and keep up with their peers. The approval by the Texas Education Agency means school districts across Texas can begin using the respected MAP assessments for state-required testing of their LEP students this fall and throughout the 2010-2011 school year. The MAP tests will be used for English testing of students. "We are extremely gratified with the vote of confidence that Texas Education Agency leaders have given to our MAP assessments," said Matt Chapman, NWEA's president and chief executive officer. "And we're excited to be able to partner with the TEA and Texas teachers to help English Language Learners excel." The MAP assessment suite offers advantages over other testing systems. The MAP tests are computer adaptive assessments, which means that as a student responds to questions, the test responds to the student, adjusting up or down in difficulty for each test item. That gives educators detailed, highly accurate information on the student's precise level of understanding, and will help them differentiate their instruction for each individual English Language Learner. One in six of all Texas K-12 students are English Language Learners. Information from MAP helps educators close the achievement gap by focusing on student growth, not grade – especially helpful with English Language Learners and low income and minority students. NWEA's MAP assessments offer another advantage over other standardized achievement tests on the TEA-approved list. The MAP assessments are "normed" every three years. That means comparisons among all U.S. students taking the test are updated every three years, which ensures that the comparisons remain accurate, reliable and useful to educators. The two MAP assessments approved by Texas — MAP and MAP for Primary Grades — were normed in 2008, more recently than any other standardized test on the TEA-approved list. Created by educators for educators, NWEA's MAP assessments are based on more than 30 years of research and refinement. The assessments are currently used in more than 4,200 schools and educational agencies in the United States and around the world. About NWEA: NWEA is a global not-for-profit educational services organization with home offices in Portland, Oregon. We partner with educational organizations worldwide to provide computer-based assessment suites, professional development, and research services. We are passionate about our mission: Partnering to help all kids learn. Our Measures of Academic Progress (MAP) adaptive assessments leverage over 30 years of research into student growth and yield unparalleled data that informs decision making at every level, from classroom to boardroom. We continue to expand curriculum, instruction, and assessment offerings all in a unified system with our vertical scale providing stability and alignment throughout. Our professional development offerings help educators use data to transform outcomes. The Kingsbury Center at NWEA, our research arm, uses our Growth Research Database to drive original research with universities, foundations and policy makers. Learn more at nwea.org.
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